Client: Mt. Hood Athletic Club
Challenge: This organization not only operates as a fitness, sports, and aquatic center, but also functions in the community to host a variety of activities and events. Programs are varied, but the promotional materials need to remain on brand.
Process: Working with event organizers, materials are developed, reviewed and revised until the goal is achieved. Yearly events are refreshed and updated, and files are developed to meet specifications of various vendors producing event items.
The Mt Hood Athletic Club swoosh is woven between the letters of the acronym in this Running Club logo.
Also known as "The Run on the Mountain" this yearly event corresponds with the community wide Sandy Mountain Festival.
Client: Angie Welty, General Manager of Mt. Hood Athletic Club and founder of Run Girlfriend Run.
Challenge: Create a logo to represent the organization and using that as the central design element, create a new look each year for race participant t-shirts, apparel, and promotional materials.
Process: Working from Angie's vision, materials are developed, reviewed and revised until the goal is achieved. Files are provided to meet the specifications of various vendors for the production of event items.
Outcome: This collaborative relationship is renewed each year as the annual fundraising event kicks into planning mode. The race benefits the Run Girlfriend Run Scholarship, and provides financial assistance to young women athletes in the Oregon Trail School District, from grades 6-12.
The simplest form of the logo with the runner girl helping to form the "R".
Full logo
The "tail" or lower back edge of the t-shirt always holds a message of inspiration. The flip flops are another consistent element of the brand, and personally meaningful to Angie.
Branded gear and accessories are available each year for purchase.
Happy event participants