Client: Oregon State University Extension Office
Challenge: Blue Marble Creative was hired to create an encouraging calendar for senior citizens packed full of information and resources. The calendar was to be promoted with events where participants would get their "Passport" stamped for each month.
Process: Soon after I was hired at Blue Marble I started work on this project. With "Happiness" as the theme I choose a bright color palette and created a hand-drawn font for the largest headings. The hand-drawn look was carried throughout the calendars in the borders and stroke that was used in each of the 12 original background illustrations. A large round font was chosen to make it easily readable, and the client supplied us with great photos showing seniors in activities that went along with the message of each month.
Outcome: The calendar was a great success with both the client and area seniors. This project was renewed with a contract for a new calendar for the following year.
I created a hand-drawn font that was used in the calendar and month titles.
.A bright and happy color palette was chosen. The 11 x 17" fold-over calendar used a large font size for easier reading for the senior citizen audience.
A "Passport" was included on the bottom of the calendar back cover, perforated for easy rip off, allowing participants to bring it to monthly events where it was stamped with the "Passport to Happiness" seal.
11 x 17 inches and packed with information for seniors around themes like nutrition, exercise, finances, or personal services. Additional pages listed area resources.