Client: Evergreen Education Group
Challenge: Blue Marble Creative was hired to design a template to be used in laying out nine case studies that reported on schools using Fuel Education online curriculum and platforms as the foundation of their online and blended learning programs. A visually interesting look was desired, and photos, sidebars, quotes, tables, and other graphic elements were used to accomplish this. The case studies varied in length from three to seven pages and were published both independently and compiled as a collection. Each case study contained different elements, but all needed to have a consistent look.
Process: Creating a template with consistent elements, but that still allowed for variation was key. My role as graphic designer at BMC was to work with the creative director in designing the base template, and then layout the individual report's content using the developed styles and components to best effect. I also created graphs, tables, and other graphic elements as needed for each case study.
The combined case study cover.
Each case study had it's own opening page with a sidebar of statistics to set the scene, and an interesting fact highlighting a success point of each school.
Graphics were developed to accompany the content of each report.
The final page of each case study included "Success Indicators" with an opportunity to create graphic elements to emphasize the statistics.
The variety of content in each case study presented many opportunities for variation in layout.
A related report for Evergreen Education Group was listed in the Yahoo Finance Top 20 News Items for the Education sector. You can read about it here.